On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing going global!

Before we kick off we quickly discuss the Gary Stevenson Diary of CEO debate, Magento’s move to the cloud and Klarna teaming up with Door dash.

Then we get into the meat of the conversation. We discuss why brands go global in the first place, what they need to consider to do so from a CX and tech perspective, the intricacies and considerations of supply chain and logistics (were I think most of the thinking needs to happen) and whether Trump’s tarrifs are encouraging or discouraging brand to expand to the US.

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