The journey for many B2B companies to transition from selling and marketing customized services to productized offerings can be a complex one. When done the right way, productizing services can help a B2B company to scale faster, more effectively, and serve a greater number of clients.

That’s why we’re talking to B2B marketing expert Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) about how B2B companies can successfully sell and market productized services. During our conversation, Eisha talked about the “7 deadly sins of productization” and how B2B companies can avoid these pitfalls. She also highlighted the challenges to transitioning from a customized to a productized approach and provided us with tips on how to deal with resistance to the productization of B2B solutions.

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