EdNext Podcast

Ep. 147 - Jan. 23, 2019: How School Shopping Websites Affect Parents' Choices


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Parents often rely on school shopping websites to find out more about schools they are considering for their children. A new study looks at how the content and layout of these websites influence how parents judge schools.
Ira Nichols-Barrer, a Senior Researcher at Mathematica and one of the authors of the study, joins EdNext Editor-in-chief Marty West to discuss his findings. The study, "Presenting School Choice Information to Parents: An Evidence-Based Guide," was co-written with Steve Glazerman, Jon Valant, Jesse Chandler and Alyson Burnett.
A blog post summarizing the study is available at:
https://www.educationnext.org/design-with-care-school-information-displays-impact-school-choices/
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