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Welcome to my July Income Report! Each month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way!

You can check out Part 1 where I review my income and goals here.

If you want to learn step-by-step how to build a website so that you can start a side hustle and make money online, check out this blog post on how to get started!

View all of my income reports here!

EXPENSES BREAKDOWN

TOOLS

• 1Password for Teams – $143.64
• AccessAlly (Membership plugin for all of my courses) – $79.00
• Acuity Scheduling (Done For You Consultations) – $10.00
• Adobe Creative Suite (Photoshop, etc.) $54.73
• Auphonic (audio optimization for podcast) – $11.00
• Bluehost – $0
• ContentSnare – $29
• Cookiebot (GDPR Compliance) – $24
• Dropbox (File Storage) – $19.99
• Flywheel – $100.00
• FreeConferenceCall.com  (Coaching & Client Calls) – $3.00
• GSuite (wp-bff.com Email) – $10.76
• Infusionsoft (email marketing, automation, e-commerce & customer management) – $321.34
• LibSyn (Podcast Hosting) – $20.64
• ManageWP (WordPress Site Management for Clients & WordPress Protection Package) – $98.89
• Smart Podcast Player – $6
• Soundup (Alexa Flash Briefing Hosting) – $9.99
• Zapier – $15.00
• Misc Plugins – $135.00

TOTAL: $1091.98

Marketing

• Bonjoro (Video Welcome Service) – $25.00
• CoSchedule (Social Media Scheduling) – $59.00
• LinkTree Pro (Instagram Profile Links) $6.00
• Tailwind (Pinterest) $0
• Facebook Ads – 186.66
• Creative Market Templates, etc. – $34.70

TOTAL: $311.36

PROFESSIONAL SERVICES:

Bench Accounting – $135.00

TOTAL: $135.00

HELP:

Subcontractors

TOTAL: $1645.00

LEARNING/MENTORSHIP

Misc Audiobooks

TOTAL: $39.98

TRAVEL

$300 – AirBNB for Girlboss Retreat in Austin in September

FEES

Credit Card Processing Fees: ~ $200

OFFICE SUPPLIES

$0

TOTAL EXPENSES: $3618.16 NET PROFIT: $3859.01

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BIGGEST LESSONS LEARNED

As I reviewed my numbers for July, I see that my expenses are still higher than I want them to be for what I’m generating in revenue.

And while I do believe that I must invest in my business in order to grow, I have to invest wisely, with focused intention.

That philosophy applies to both time and money, because not only am I spending more money than I want to and not getting the ROI I want to get, I’m also spending more time than I want to and also not getting the ROI…

So you know whose fault that is? Mine.

My July income report is a clear representation of me winging it. Giving into the relief of not worrying about money and then making totally random decisions about how I spend my time (I’m looking at you, Bluehost Birthday Sale) and chasing shiny objects (Pinterest, that’s you. Definitely important, but I didn’t plan for you, Pinterest!).

Yes, I’ve got my schedule and I was planning my week every week, but if how I’m spending my time doesn’t tie out to an overarching, clear goal? What’s the point?

Oh my gosh, imagine what I could do with solid systems, a concrete plan, and laser-focus?

That’s exciting to me. And that’s why I’m planning to do my own little mini-retreat so that I can go off and make some decisions about what I want to focus on for the rest of the year and in 2019 and create a plan, a budget and BOUNDARIES to make it happen.

And as I plan for the rest of 2018 and for 2019, while I have a strong focus on increasing revenue, I’m going to look at realigning my spending on expenses to make it happen.