“Remember when social media first started and a lot of people thought it was a fad? This is kind of where we are with live video,” shares Jackson Hole Rose. Jackson Hole Rose spent the majority of her career as a radio show host, but recently decided to shift to the live video space. She helps entrepreneurs incorporate being on camera into their social media business strategies.  

People prefer to do business with people they know and that they can verify as being real. By showing yourself to your audience on camera, you come off as more authentic. Jackson Hole Rose spent a lot of time studying influencer behaviors and getting an understanding of how they speak and act on camera. She recommends that business owners try out the live video space in addition to pre-recorded video, because live video provides opportunities for building relationships with your audience. 

Adding video to your business growth strategy will help you to connect more with your audience. There is so much AI generated content nowadays, fake profiles, and scams, and people tend to be wary of what they see on the internet. By going on camera, you remove that layer of skepticism.

Quotes 

• “Remember when social media first started and a lot of people thought it was a fad? This is kind of where we are with live video.” (7:14-7:20 | Jackson) 
• “We have a lot of things happening with AI. We have a lot of things happening with fake accounts, fake news. These types of things affect people's perception on just the internet in general or what's online.” (9:21-9:36 | Jackson)
• “I don't believe in that cookie cutter stuff. Everyone is different. Every business is different.” (15:25-15:31 | Jackson)

 

Links

Connect with Jackson Hole Rose:

Website: www.socialmediasecretsclub.com

Instagram and YouTube @JacksonHoleRose

 

Website: www.businessvictories.com

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