On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children's author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children''s books. Her first book, Blackjack: Dreaming of a Morgan Horse, went on to win a coveted Childrens Choices award, co-sponsored by The International Reading Association and The Childrens Book Council.  The book was then picked up by an international toy company and packaged with a toy horse made to resemble Blackjack, the star of the series.  Blackjack continues to sell well and to date has sold over 30,000 copies.