There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades. 

Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how authentication protocols can affect your email deliverability overall. 

Topics discussed:

• Do high unsubscribes mean low deliverability?
• Will adding the words spam/free/promotion get your email into spam?
• What does the 250 response code mean in deliverability?
• Does the way people design campaigns affect deliverability?
•  Do noreply and promo in sender IDs affect email deliverability?
• Is having authentication records like SPF, DKIM, and DMARC set up correctly, enough to get an email to the inbox?
• Can you target your emails to land in the primary tab of Gmail?