It takes a lot to make a conservation happen. People and communities, and behaviour shifts are all essential ingredients, as well as as science and biology. PhD candidate Matt Bowie joins us to talk about social marketing, behavior, and economics in conservation projects, and how they come together for his study topic, coffee sustainability.

Hosted by Bradely Bianco and featuring Matt Bowie, PhD candidate at the University of Adelaide. Follow Matt on all the social media channels: @bowscovery .

Produced by Christopher Jolly and Myall Tarran; promoted by Adam Toomes; intro music by Darcy Whittaker; and support from the Biology Society of South Australia.