If you think your Instagram followers are your community… this episode might change your mind.

I’m joined by Tresna Lee, co-owner of Gemini Wine Bar and one of the most experienced community builders in hospitality.

With 15+ years of experience (including launching Yelp in Australia), Tresna shares how community actually works in a business and how it drives real growth, not just engagement.

In this episode, you’ll learn:• Why followers ≠ community• The difference between audience building and community building• How simple ideas (like move clubs + book clubs) create real connection• How community drives repeat visits, referrals and spend• Why existing customers are your biggest growth opportunity• How to measure community (frequency, spend, word of mouth)• How to approach community for destination vs local businesses• Why hiring for culture matters more than skill• Where to start (without overcomplicating it)

If you run a hospitality, wine or tourism business, this is a must listen.

Free Growth Call
If your marketing feels reactive, I offer a free 30-minute growth call where we unpack your biggest challenge and map out what to focus on next.

Book here: hollyformosa.com/contact

Find Tresna + Gemini:Instagram: @geminimelbourneTresna: @tresnalee