In this episode, I get real about how I’ve been playing small in my business and brand. For the past few years, I coasted, let my standards slip, and hid behind “weenie energy” instead of holding myself accountable. I talk about the ways I friend-zoned myself in business, downplayed my edge, and settled for lesser successes because I wasn’t willing to take full responsibility for what I actually wanted.

This conversation dives into accountability, raising your own standards, and separating your brand from being too accessible or too relatable. I share what it’s looked like for me to recalibrate my identity, shift how I lead, and make sure my brand holds the kind of value and perception it’s meant to in the marketplace.

If you’ve ever settled for less because the more you really want feels intimidating, this one’s for you– we’re officially entering a new season.

 Inside this episode:

• Why I called myself out for living below my own standard
• How I coasted in my business and killed my brand equity
• The “weenie energy” that sabotages high-calibre leadership
• Why your brand is not meant to be a diary, but an identity
• The danger of settling for lesser successes because you fear the real stretch
• What it takes to separate connection from leadership and step into authority
• Why accountability, not responsibility, is the only thing that shifts your reality

 Quotes:

"Settle for lesser success, and you’ll stay stuck in the same cycle."

"If you’re not accountable to what you want, you’re accountable to staying stuck."

"Life can look great on paper, but how far above average do you want to be?"

"Stop settling for less because you’re scared of your full potential."

Connect + Links:

If you want to follow Victoria on IG — @richinreallife.co