One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journalist. This interview with veteran journalist, Jeff Zurschmeide will give you an inside look at the editorial process so you can pitch and understand the media more effectively.  Check out our website to view the resources for this podcast - tips on pitching and how pitching works. 

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