There's a lot of buzz on Humane Society International's Save Ralph campaign in the past weeks. The video is about a day in the life of Ralph, a rabbit who works as a tester in laboratories. His compelling story touched on the heartstrings of audiences. Why did this campaign go viral? Let's talk about the campaign and analyze it in this MarkeTrends episode.

Support and learn more about the campaign at hsi.org/saveralph

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