We all know that the business of social media influencers has significantly changed the marketing landscape as we know it. We’re influenced every day by what we see and who we see wearing the latest trend, doing the hottest new wellness treatments, or going to the chicest new restaurant in town.

Whether you are a business owner evaluating your influencer strategy, or you are considering becoming an influencer as a full-time profession or additional revenue stream, my conversation with Ann-Marie Muscarello will give you insights and perspectives into the world of an influencer.

In addition to being a brand ambassador for national brands such as Bombas and Figs, Ann-Marie is a Registered Nurse and NFL Cheerleader for the Denver Broncos. She balances her passion for fitness and wellness with her demanding career and is dedicated to living a well-rounded lifestyle and inspires others to prioritize self-care while maintaining a balance between work, home life, and personal goals.

During our chat, we talk about:

• Why it is crucial to be clear on your personal brand first before becoming an influencer
• Why posting on social media without expecting to get paid is the best way to start
• How to build a true relationship with the brands you want to represent and what brands need to know when considering working with an influencer
• Knowing and owning the value an influencer brings to a brand
• Why setting boundaries on your time and influence is vital Whether you are on the brand side or the influencer side of the table, there are so many pearls of wisdom shared in this conversation. I’m excited for you to listen! Follow Ann-Marie on Instagram at @ann.mariemm or on TikTok at annmarie.mm. Follow me on LinkedIn at Barbara Pike Gonzales or online at www.barbarapikegonzales.com. You can also subscribe to my free Substack, KSG with BPG. Until next time, remember…the time is NOW for you to KNOW, SHOW, AND GROW Your Worth.