Brian is joined by Kerry-Ann Betton Stimpson, Chief Marketing Officer at the JMMB Group and producer and host of The Internal Marketing Podcast. She specifically focuses on empowering employees in the workplace, so that they become any brand or company's best advocates. As a coveted speaker, she addresses companies across the world on how to cater to 21st century consumers. She examines the importance of word-of-mouth transactions in "dark social" forums and building strong brand identities through internal marketing.

Kerry-Ann has 20 years of experience in financial services marketing, working with JMMB, a bank headquartered in Jamaica, but prevalent across the Caribbean.

In this episode, Brian and Kerry-Ann explore a vareity of topics related to modern marketing strategies, measuring return on advertising investment, building strong brand reputations and lessons learned after decades in leadership positions.

To learn more about Kerry-Ann and her views:

• LINKEDIN: https://www.linkedin.com/in/kerryastimpson/
• WEBSITE: https://kerryastimpson.com/

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