<p>Kenny Katzgrau of Broadstreet and Kim Clark of Noozhawk discuss how publishers might set their ad rates. Topics include whether to sell ads by the month, week or day; whether to charge a flat rate or by CPM; how many ad positions are too many; how to set rates for sponsored content; and more.</p>

Kenny Katzgrau of Broadstreet and Kim Clark of Noozhawk discuss how publishers might set their ad rates. Topics include whether to sell ads by the month, week or day; whether to charge a flat rate or by CPM; how many ad positions are too many; how to set rates for sponsored content; and more.

<p>Kenny Katzgrau of Broadstreet and Kim Clark of Noozhawk discuss how publishers might set their ad rates. Topics include&nbsp;whether to sell ads by the month, week or day; whether to charge a flat rate or by CPM; how many ad positions are too many;&nbsp;how to set rates for sponsored content; and more.</p>

Ep 15 - LION Webinar: Setting Advertising Rates and Packages

The official podcast of Local Independent Online News Publishers. Conversations with local publishers, best practices from the field, and ideas from advertisers, vendors and academics.

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Ep 15 - LION Webinar: Setting Advertising Rates and Packages

Ep 15 - LION Webinar: Setting Advertising Rates and Packages