In this episode, Nicola Washington joins Isabelle to explore the world of social media marketing and PR for authors, discussing how to effectively connect with readers and build an engaging online presence. Nicola is an Instagram educator and strategist specializing in working with writers and authors. During this episode, she shares invaluable insights on crafting content that resonates with the right audience, overcoming the overwhelm of social media platforms like Instagram, and creating a sustainable posting strategy. Whether you're a fiction or nonfiction writer, traditionally published or self-published, this conversation is packed with actionable advice to help you grow your platform and promote your book successfully.

 

Key Takeaways:

• The foundation of effective book marketing is understanding your ideal reader and crafting content that captures their interest
• How to navigate Instagram’s ever-evolving features without feeling overwhelmed, and how to start where you are—whether you're a beginner or an experienced user
• Tips for discovering the right posting frequency based on your goals—whether you're just starting out, maintaining engagement, or actively growing your audience
• The power of observing successful authors in your niche, understanding what works, and using that as inspiration for your own content

 

Connect with Nicola:

Website: https://www.toomuchsocial.com/

Instagram: https://www.instagram.com/toomuch_social/

Substack: https://nicolawashington.substack.com/

 

Connect with Isabelle:

Website: ⁠⁠⁠www.buildyourbrandwithpr.com ⁠⁠⁠ 

Threads: ⁠⁠⁠https://www.threads.net/@isabelle.knight.pr

Instagram: ⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠

Facebook: ⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠

TikTok: ⁠⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠⁠X: ⁠⁠⁠https://twitter.com/ik_publicity⁠⁠⁠

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com