This week, I speak with one of my mentors, Peter Hornberger. Peter and I met while I was attending graduate school at Kutztown University from 2011-2012 and I had the privilege of working for him as a graduate assistant.

In this episode, Peter discusses culture and creating one where communication is allowed to live and prosper.

Peter states that the foundation to building a solid culture is understanding the "WHY" of the organization and for it to really stick and be effective, it must be understood by all employees. As leaders, we are often able to transfer the "WHAT" to our team. Like, "I need you to do X and here's how you can do it" but getting your team to see the "WHY" is much more difficult.

Peter and I also discuss that during the hiring process, we should not only be looking for hard skills, but also look for those who fit the culture. We can often teach people how to do day to day tasks once they are hired, but often cannot teach someone to understand the "WHY" and be a natural fit into the organizational culture.

I hope you enjoy this episode and if you like it, please consider leaving me a review!

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