When it comes to posting, you have to think of Google My Business as a social profile. It kind of goes back to the days of Google Plus, and now, Google has decided that consistent posting is part of their algorithm.

There are some opinions on the frequency of when and where you should post and what you should post. BrightLocal, a tool we use to keep an eye on clients' rankings, citations, and Google My Business, has a wonderful post guideline that they've published in September of 2021. This outlines profile posts, what they are and how long they're active, etc. You can read more about it here: https://www.brightlocal.com/learn/google-my-business-posts-guide/

Originally, posts used to expire seven days after posting, but this was removed in January of 2021. And now, when you post, it will just stay up there. When you post, one of the things that Google likes to see is that your page is updated. There is some controversy like what I've said earlier, and what we do is share what we use on Facebook to Google My Business.

Many people will say you're not supposed to do that, but in my data, I have never found a negative impact on rankings by doing this. That said, I don't have the data for the thousands of locations that BrightLocal can pull anonymously. What I would do is follow what they say even though there's a little bit more flexibility, in my opinion.

Listen to the episode to know more, and let us know your thoughts in the comments below! Don't forget to tune in next week as we're going to talk about reviews and how important these are to your business. See you next week and have a great day!

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