Frustrated that ice cream manufacturers valued shelf life more than taste and quality, this Stanford MBA graduate set out to freshen up an overly industrialized category. Nearly a decade later, she figured it out. Robyn Sue Fisher, CEO and Founder of Smitten Ice Cream relates her journey from building a prototype with a retired aerospace engineer to standing on the street corner to see if anyone would buy her product. She launched her business with a Tweet and now she has over a dozen restaurants in the works.