AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strategically without losing the human touch that still drives conversions.

You'll learn:

• What truly separates AI leasing assistants from basic chatbots
• How AI can handle inquiries, schedule tours, and nurture leads 24/7
• Why speed-to-lead is where AI delivers its biggest win
• The pitfalls of over-automation—and how to avoid frustrating prospects
• How to blend human connection + automation for better leasing performance
• Where AI leasing tools make the most sense (and where they don't)
• How to customize your AI agent with names, tone, and personality for stronger brand consistency
• Why some onsite teams love AI—and others push back
• The data you should track when testing AI tools across your portfolio
• The final verdict: Is AI leasing help or hype?

Whether you're curious about AI, already testing it, or deciding how to integrate it into your marketing strategy, this episode gives you the clarity to make informed decisions and avoid costly mistakes.

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