You have the tech, but do you have the right approach to make the most of your retail digital signage?! As retail and digital signage expert, Simon Clapperton from TPP Retail notes, rolling out an effective in-store digital signage network takes more than just having the right equipment.

The process itself requires a seismic cultural shift. However, if done the right way, the rewards can be high, not only in terms of boosting engagement, but also in terms of maximising profit margins and streamlining your overhead business costs. In the latest Digital Signage Explored episode, we discuss the topic with special guest, Simon Clapperton, and share our top tips on what you need to do to pave the way for success.