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Ep #15: Upgrading B2B Marketing Using Hyper Segmentation
Have you ever heard of the expression, less is more? Getting a broad audience, while giving you a larger TAM, is not always the best approach.
In this episode of B2B Startup Growth, I am joined by Jillian Goldberg, VP of Marketing & Investor Relations at GuardKnox. We define and discuss the benefits of hyper segmentation and how to create a successful hyper segmentation strategy.
Read the blog: Hyper Segmentation to get B2B Marketing boosted
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By Shoham Eckhaus
5
11 ratings
Have you ever heard of the expression, less is more? Getting a broad audience, while giving you a larger TAM, is not always the best approach.
In this episode of B2B Startup Growth, I am joined by Jillian Goldberg, VP of Marketing & Investor Relations at GuardKnox. We define and discuss the benefits of hyper segmentation and how to create a successful hyper segmentation strategy.
Read the blog: Hyper Segmentation to get B2B Marketing boosted