On today's episode of the the Marketing Lyfe Podcast, I  am going to teach you how to cut your cost per click with Google Paid Ads. The main key that I have found with cutting your cost per click is by testing out different strategies. My main strategy that I have used for one of my campaigns is Impression Share. 

Here are some of the topics we are going to discuss today:
How I Cut My Cost Per Click
Target Impression Share
Try a Few Different Test Strategies