LinkedIn is a powerful platform that can help unlock incredible opportunities for B2B companies. However, many companies and their marketing teams have not optimized the potential that LinkedIn offers, or resort to tactics that don’t generate the best results. They can do better and lead with expertise and building trust.

That’s why we’re talking to LinkedIn expert Indrek Poldvee (Chief Executive Officer, B2B Growth) about how B2B marketers can really nail LinkedIn’s untapped potential. During our conversation, Indrek explained what pitfalls to avoid and the importance of having a good LinkedIn profile. He also highlighted why an understanding of your target audience, having the right digital content strategy, and the right messaging are paramount. He provided us with some actionable tips and explained why commenting on other peoples’ posts helps to build trust.