In today's episode, I talk about financial aid and the comically high cost of college. What's the difference between need-based aid, merit-based aid, and how Tier II colleges intentionally inflate their cost of attendance only to offer big discounts (disguised as a merit or academic scholarships) to make parents and students feel good about themselves and about paying $60K/year to attend. Learn how to not let such "enrollment management" practices entice you into paying more than you should.