So you call yourself an entrepreneur, but everyone looks at you like..." yeah...sure." It doesn't matter when just anybody says it, but when the people that you're trying to serve have this opinion of you, you might as well pack up. The likelihood that you will be able to serve anyone with your products and services is low. Why? Because they don't believe you! Credibility is the foundation of any good fruitful relationship. So being seen as someone who is either an expert or is know to find the right answer, is important. But how to build that credibility can sometimes be tricky, especially as we're starting out.

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