When used the right way, artificial intelligence (AI) can be a very powerful tool in a B2B marketer’s toolkit. It can help to analyze and aggregate large amounts of data, generate insights, frame the approach for market research, and make the entire process faster and more efficient. How can B2B marketers fully optimize AI for their work?

That’s why we’re talking to AI expert and “explorer” Dale Thomas (Founder, ActionableOps) about how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid, how B2B marketers can better organize their approach when they plan for market research, find experts, synthesize data, and leverage AI ethically.