In this week’s episode, Jeremy talks with Christian Hoppe, co-founder of Vienna based Forwrd Agency about the incredible potential that Youtube has an alternative advertising channel to Facebook. This is partly because targeting can be much more refined with Youtube, and because it is possible to generate direct response actions much more successfully with the natural way that Youtube functions. Jeremy and Christian discuss how to fit Youtube into a more traditional DTC marketing framework, production and creative that Christian has seen have the most success at his agency, and the various methods he uses to quantify performance. 

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