Unlike traditional channels, brand recognition won’t get you anywhere with TikTok - users need to connect with your content immediately, and they need to be motivated to get off of the platform and onto your site. Tim Keen talks with Jeremy about his extensive experience helping brands mold their content to make this happen: how to find the right influencers, how to budget this into your ad-spend, what to focus on, a crash course in whitelisting, and the things never to forget.

For an earlier case study in TikTok check out our episode with the guys from Popl: https://podcasts.apple.com/us/podcast/ep-77-turning-tik-tok-virality-into-profits-jason-nick/id1437452282?i=1000487771308

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