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November 25, 2020

Ep 155 Build Your Brand Through Podcasting with Case Lane, Part 2 of The Branding Series

30 minutes

Have you ever thought about creating your own podcast? Or maybe you would like to be a guest on someone else’s podcast. If you’d like to build your brand through the explosive power of podcasting, look no further. Today’s guest is Case Lane. Case is a global writer, podcaster, entrepreneur, traveler, and the founder of Ready Entrepreneur. After a successful book promotion podcast tour, Case developed an approach to help professionals, writers, entrepreneurs and other public speakers understand and navigate the growing podcast industry as guest speakers.

We discuss:

why podcasting is a good place to show up if you are trying to build your brand

how to find podcasts to pitch if you can’t afford an expensive PR agency

how to write a pitch to be a guest on someone’s podcast

how to prepare for an interview

what to talk about to get the most out of the interview

how to be a valuable guest after the show

Learn more about Case Lane and her book and podcast

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