I got an email from a really dear, sweet artist in my community the other day who is so kind and so nice at all times. And has the most lovely offers in her business that she is just getting up and running. She is in the Emergent stage, which means she just started to sell her work in her business but she hasn’t gotten to a point of consistency yet. So she is selling sporadically but she is building. Her whole focus is on marketing because in the Emergent faze it’s important to focus 80% of your efforts in your business on your marketing so that you can do two things. Consistently get the word out about your work and that you are here to stay and continuously discovering and refining the ‘what you know about your true ideal clients’. 

However while building your business mistakes can happen, which occurred to this artist, but what you do from that mistake can help grow your business. The question on what value can you give your most Ideal Client when a mistake occurs is what I talk about in today's episode.