In this week’s episode Jeremy sits down with Christopher Maroney-Pettit, Co-Founder of the Email & SMS Marketing Agency Ecom Growers to talk about why simple always wins in email and SMS design. On the back-end it can be complicated, and Chris walks us through his strategies for capturing customer data and segmenting it, but in terms of design less is always more. Branded emails can be content heavy, but conversion should be to the point.  In the second half of the segment, Jeremy and Chris speculate on the future of marketing channels and possible scenarios for Web 3 and NFTs to upend the DTC experience. 

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