For professional B2B service firms to grow and scale, they need to shift from using a customized to a more “productized” approach for their services. This requires a significant change in mindset and potentially new skills, team members, and even investment in technology.

That’s why we’re talking to leading expert and business leader Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) about how to effectively promote productized B2B services for maximum impact. During our conversation, Eisha explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently. She also provided some actionable tips on how B2B marketers can build a marketing engine that generates enough leads to achieve targets for productized offerings.