In this episode we go through the company's journey, Lior Weiss - VP Business Development and Marketing, to go from a small unknown player to becoming a household name in the industry to the recent acquisition by the Japanese company Renesas.

You'll learn:

• The importance of a clear positioning and how repositioning properly impacted Celeno's company growth trajectory
• How Celeno competed against much bigger brands with bigger budgets using content and ABM
• How to grow sticking to first marketing principles, and using time-tested channels like email marketing, focusing on providing real value can impact the entire sales cycle