ThisIsCreativeAi

Ep 16 : Ai & Human Centered Design with Sarah Tan of Formatif.co

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What does an implementable Ai + HCD framework look like?


Sarah Tan the founder of Formatif.com, a Human-Centered AI Product Innovation Studio and AI Design Partner to companies, with her varied experience as a Designer, Innovation Consultant and Venture Investor, has created a framework and delivers a series of Ai + HCD workshops.


Based in Singapore, her passion lies in advocating for design-led innovation in complex tech industries.

She has worked with global brands like Phillips and Gensler to early tech startups in AI and Web 3.0 like Traceable Ai and also had a previous role at Incubate Fund.


Key Highlights from the Conversation:

  • Human-Centered AI Methodology: Sarah developed her unique human-centered AI methodology in partnership with AI Singapore and NUS. This methodology is distinct from traditional human-centered design as it focuses on aligning user needs with data needs, considering technical feasibility and ethical implications of AI.


    • Five-Step Human-Centered AI Process: Sarah's workshops guide participants through a five-step process: defining the AI opportunity, ideating solutions, explaining the AI, managing user expectations, and considering the societal impact.


      • AI as a Design Material: Sarah emphasizes the importance of approaching AI as a design material and evaluating its potential use cases within existing products or services.


        • Ethical and Responsible AI: The conversation highlights the need for a shift in the AI landscape towards more ethical and responsible AI development, moving beyond just focusing on the technology itself.


          • AI Design Toolkit: Formative offers an AI design toolkit with capability cards and prompts to help designers and developers evaluate and create ethical AI products.


            • Let us know what you thought about our chat in the comments!


            #ai #design #hcd #framework #humancenteredai

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            ThisIsCreativeAiBy Karn Malhotra