Welcome to Marketing Ping Pong! Today's episode is packed with insights and brainstorming sessions as our hosts, Duncan and Ali, together with our esteemed guest Willow, delve into the world of tabletop role-playing games (TTRPGs) and the impactful marketing strategies associated with this niche. 

The trio goes deep on topics such as creating a lore-infused game shop, devising a marketing plan for specialized merchandise, and exploring the potential of unique in-store events. Join us as we uncover the untapped potential in this niche market and unravel the creative possibilities for marketing within the TTRPG community.