Tony DiGiovanni has been the Executive Director at Landscape Ontario for over 30 years. With such a long history in the industry, he has a unique perspective on the role of associations in the 21st century. In this episode of DirtStories, Becca Grieb and Tony DiGiovanni dive into his Dirt Story. They also talk about what Landscape Ontario does, the current labour shortage and how technology is changing the role of associations. Tony shares some of the ways that Landscape Ontario advocates for their members. As you'll hear in the podcast, this is true during a crisis like COVID or for everyday challenges. As Tony says in the podcast episode, the heart of an association is to help its members to grow themselves and their businesses. You'll never look at associations the same after this episode of the DirtStories podcast.