In this episode of Marketing for Good, we speak with PeopleKind Group CEO Mark Fitzpatrick about cultivating a cohesive work culture and leading a business with a unique organisational model. PeopleKind is the parent company of seven subsidiaries that provide services across housing, disability services, justice, allied health, child protection and out of home care.

Mark discussed the values that bind these seven organisations, including compassion, resilience and courage. He reflected on his role as a Group CEO and shared the guiding principles that govern his approach to leadership: “For me, it's around creating environments that people can thrive,” Mark said.

Together, we explore:

• How collaboration strengthens an organisation’s impact on its stakeholders

• The role of core values to anchor multiple organisations under one entity

• The challenges and benefits of implementing collaborative models across different businesses

• Lessons from Mark’s experience as a Group CEO that can empower business leaders

It is an enlightening conversation for anyone interested in learning how to manage multiple teams while maintaining a cohesive company culture.