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Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey
Want to find out why mail can hold the attention of consumers?
In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out.
Highlights from this episode include:
- Dino’s experience with direct mail
- The importance of physical media in an increasingly digital world
- The role of mail in helping the consumer on their journey to making a significant spending decision
- Why post-attention matters in marketing
Listen in and find out which audiences are more likely to respond to mail over digital communications.
00:00 Intro
00:41 Welcome to Dino – Why the name “The Barber Shop”?
02:16 Dino’s career journey with direct mail in marketing
05:26: Dino and Rory discuss the need for physical media in a digital-led world
07:23 What’s the role of mail in complex customer decision making processes?
10:03 The power of printed catalogues
12:26 Post attention: Why long-lasting impressions matter
15:32 Rory argues why direct mail can help you target the right audience
16:44 Dino’s experience creating mail campaigns for charities
18:16 Want to find effective mail examples? Look at what’s coming through your door
19:47 Outro
Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.
Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands.
Follow Dino.
LinkedIn - https://www.linkedin.com/in/dinosaw/
X - https://x.com/thedinosaw
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode here:
Website - https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop
YouTube - https://youtu.be/ypZ3_mZUxMw
Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
TikTok - https://www.tiktok.com/@marketreachuk
View all episodes
By MarketreachWant to find out why mail can hold the attention of consumers?
In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out.
Highlights from this episode include:
- Dino’s experience with direct mail
- The importance of physical media in an increasingly digital world
- The role of mail in helping the consumer on their journey to making a significant spending decision
- Why post-attention matters in marketing
Listen in and find out which audiences are more likely to respond to mail over digital communications.
00:00 Intro
00:41 Welcome to Dino – Why the name “The Barber Shop”?
02:16 Dino’s career journey with direct mail in marketing
05:26: Dino and Rory discuss the need for physical media in a digital-led world
07:23 What’s the role of mail in complex customer decision making processes?
10:03 The power of printed catalogues
12:26 Post attention: Why long-lasting impressions matter
15:32 Rory argues why direct mail can help you target the right audience
16:44 Dino’s experience creating mail campaigns for charities
18:16 Want to find effective mail examples? Look at what’s coming through your door
19:47 Outro
Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.
Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands.
Follow Dino.
LinkedIn - https://www.linkedin.com/in/dinosaw/
X - https://x.com/thedinosaw
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode here:
Website - https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop
YouTube - https://youtu.be/ypZ3_mZUxMw
Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️
LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/
X - https://x.com/MarketreachUK
Facebook - https://www.facebook.com/p/Marketreach-100057126832884/
TikTok - https://www.tiktok.com/@marketreachuk