Sign up to save your podcasts
Or
Share Ep. 16: DeDe Heid – Music, Mindset, and Making a Difference
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 16: DeDe Heid – Music, Mindset, and Making a Difference
“We’re here to serve.”
That belief has guided DeDe Heid from her early days as a student leader at UW–Green Bay to her role today as president of Heid Music, a 75-year family business employing more than 90 people across Wisconsin.
In this episode of The Lantern, DeDe shares how a small-town upbringing, a deep love of community, and a willingness to lean in shaped her path. From walking on to the softball team and becoming Speaker of the Student Senate to building a career in sales, advocacy, and national leadership within NAMM and Women of NAMM, her story is rooted in service–too customers, to colleagues, to students, and to the broader community.
DeDe also reflects on why music is more than a product–it’s a connector, a healer, and a force for belonging. She discusses the research-backed power of music to strengthen brain health, the importance of arts advocacy, and her commitment to lifting others into leadership roles. No matter what she is doing or who she is working with, her focus is the same: create opportunities, build harmony, and leave communities stronger than you found them.
🎧 Listen, subscribe, and follow for more powerful stories from Northeastern Wisconsin and beyond.
Watch on YouTube
Learn more
View all episodes
By Good CAHSS Productions“We’re here to serve.”
That belief has guided DeDe Heid from her early days as a student leader at UW–Green Bay to her role today as president of Heid Music, a 75-year family business employing more than 90 people across Wisconsin.
In this episode of The Lantern, DeDe shares how a small-town upbringing, a deep love of community, and a willingness to lean in shaped her path. From walking on to the softball team and becoming Speaker of the Student Senate to building a career in sales, advocacy, and national leadership within NAMM and Women of NAMM, her story is rooted in service–too customers, to colleagues, to students, and to the broader community.
DeDe also reflects on why music is more than a product–it’s a connector, a healer, and a force for belonging. She discusses the research-backed power of music to strengthen brain health, the importance of arts advocacy, and her commitment to lifting others into leadership roles. No matter what she is doing or who she is working with, her focus is the same: create opportunities, build harmony, and leave communities stronger than you found them.
🎧 Listen, subscribe, and follow for more powerful stories from Northeastern Wisconsin and beyond.
Watch on YouTube
Learn more