“Niche down or drown.” That’s the advice… but is it still true in 2025?

In this episode, Dr. Wood challenges the popular wisdom around niche marketing and explores whether being multi-passionate can actually work in your favor online.

You’ll learn when niching helps, when it hurts, and how to build a brand that’s flexible and profitable — even if you hate being put in a box.

💡 Spoiler: Success might not be about narrowing — it could be about positioning.

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