There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers. 

These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated. 

In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data privacy expert in Canada. Dennis Dayman and Derek Lackey discuss privacy laws across countries and their impact on consumers and marketers alike in this highly insightful final podcast of season one.

They Discuss:

• What is the real reason these data privacy laws were required, and how do they impact email? 
• How will these laws impact a marketer’s ability to collect information about the data subject or user?
• How important is permission marketing with regards to privacy compliance?
• How will these laws empower consumers and change the way they share data with brands for marketing purposes?
• What have been the consequences of email spam due to privacy laws?
• What are the future trends you see developing in the data and email privacy?