We all know about influencers, but have you ever come across a pet influencer? Of course, these influential animals are not writing their own captions or crafting their own content, but these cute creatures bring their personalities online via their owners. 

Today we’re sitting down with Jacqueline Keidel Martinez (Jak), who is the dog mom of Rey the Pitbull @reythepitbull. Jak started Rey’s Instagram account 6 years ago and has steadily grown the page to nearly 60,000 followers through sharing authentic moments and cute snaps of her pup. In this conversation, Jak gets honest about the reality of managing an influencer page, the pet community online, how brands can better engage with their buyers through petfluencers, and the challenges of limited time and resources when growing a following online.

Whether you’re wanting to turn your pet into an influencer, a brand manager curious about working with pet influencers, or just a listener with a curiosity about this niche community, this episode is packed with valuable wisdom. Let’s get into it. 

To connect with Jak & Rey, click here. 

Check out Jak & Rey's story on Dodo here.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.