today we discuss the mysteries of the american produce section, its origins, controversies, and why it tastes better everywhere else...

book: the secret life of groceries by benjamin lorr

https://www.theguardian.com/environment/ng-interactive/2021/jul/14/food-monopoly-meals-profits-data-investigation

https://www.theatlantic.com/business/archive/2016/07/american-food-waste/491513/

https://www.vox.com/2016/2/12/10972140/fruits-vegetables-taste-better-europe

https://www.washingtonpost.com/news/wonk/wp/2015/07/04/the-unbelievable-growth-of-americans-food-bodies-houses-and-cars-visualized/