Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.

I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.

What we talked about:

• The 4 Ds of taking a hiring chance
• Integrating content is just one example of how marketing has ownership over the whole customer journey
• Exercise makes 80 hour work weeks doable

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.