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Ep 16. Leveraging Identity As Your Greatest Asset
“People don’t buy access to you. They buy who they believe they will become in your world.”
This conversation is a turning point. For me, for my brand, and for how you see yourself inside your own business.
I’m sharing the belief that has completely reshaped how I identify value, how I lead, and how I sell: I am my greatest asset.
Not my offers. Not my results. Not the numbers on paper.
Me. My identity. My embodiment. My lived experience.
That realization has reframed everything from my wealth identity to the way I structure my brand.
Because when you see yourself as the asset, your behavior shifts, your standards rise, and your entire reality reorganizes around that fact.
And here’s the thing. Identity is the most valuable thing you will ever possess. Which means the most lucrative business you could ever build is the one that sells identity. Not just access to you. Not just information. But the lived transformation of becoming someone unrelatable, rich in real life and willing to make the unrealistic a reality.
This episode is me speaking to the power of treating yourself like wealth embodied and building a brand that sells the asset of identity. If you can hold this, you will never compete on price, relevance, or recognition again, because you’ll be selling the only thing people actually buy: who they believe they get to become.
Inside this episode:
- Why you, not your offers, not your numbers, are your greatest asset
- How this belief system reframes wealth identity beyond money
- Why identity is the most valuable (or destructive) thing you own
- The difference between selling solutions vs. selling identity
- How “rich and unrelatable” became the identity at the core of my brand
- Why aspirational identity is the most scalable business model you can build
- The 80 Day Standard and how to collapse time by locking into identity
Quotes:
“I am my greatest asset. My embodiment in and of itself is value.”
“Identity is the most valuable thing you’ll ever possess, or your greatest liability.”
“Rich in real life isn’t about money. It’s about identity, lifestyle, and standards that never compromise.”
“If you don’t protect yourself like an asset, you’ll spend your whole life depreciating your own value.”
Connect + Links:
If you want to follow Victoria on IG — @richinreallife.co
The 80 Day Standard
https://richinreallifeco.thrivecart.com/the-80-day-standard/
View all episodes
By Victoria St. Fleur“People don’t buy access to you. They buy who they believe they will become in your world.”
This conversation is a turning point. For me, for my brand, and for how you see yourself inside your own business.
I’m sharing the belief that has completely reshaped how I identify value, how I lead, and how I sell: I am my greatest asset.
Not my offers. Not my results. Not the numbers on paper.
Me. My identity. My embodiment. My lived experience.
That realization has reframed everything from my wealth identity to the way I structure my brand.
Because when you see yourself as the asset, your behavior shifts, your standards rise, and your entire reality reorganizes around that fact.
And here’s the thing. Identity is the most valuable thing you will ever possess. Which means the most lucrative business you could ever build is the one that sells identity. Not just access to you. Not just information. But the lived transformation of becoming someone unrelatable, rich in real life and willing to make the unrealistic a reality.
This episode is me speaking to the power of treating yourself like wealth embodied and building a brand that sells the asset of identity. If you can hold this, you will never compete on price, relevance, or recognition again, because you’ll be selling the only thing people actually buy: who they believe they get to become.
Inside this episode:
- Why you, not your offers, not your numbers, are your greatest asset
- How this belief system reframes wealth identity beyond money
- Why identity is the most valuable (or destructive) thing you own
- The difference between selling solutions vs. selling identity
- How “rich and unrelatable” became the identity at the core of my brand
- Why aspirational identity is the most scalable business model you can build
- The 80 Day Standard and how to collapse time by locking into identity
Quotes:
“I am my greatest asset. My embodiment in and of itself is value.”
“Identity is the most valuable thing you’ll ever possess, or your greatest liability.”
“Rich in real life isn’t about money. It’s about identity, lifestyle, and standards that never compromise.”
“If you don’t protect yourself like an asset, you’ll spend your whole life depreciating your own value.”
Connect + Links:
If you want to follow Victoria on IG — @richinreallife.co
The 80 Day Standard
https://richinreallifeco.thrivecart.com/the-80-day-standard/