Sign up to save your podcasts
Or
Share Ep 16: Mastering Meta Ads with Christine Pietersz
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 16: Mastering Meta Ads with Christine Pietersz
This week I'm joined by Christine Pietersz, paid ads strategist and founder of Seed & Story, for a practical conversation about Meta ads for food and wine businesses. We cover why boosting a post is rarely a real strategy, how to structure a campaign for a one-off event, and why your email list, not Meta, is where the actual sales happen. If you've ever run your own Facebook ads and wondered whether they did anything, this one is for you.
Christine Pietersz is a paid ads strategist and founder of Seed & Story, working with lifestyle and hospitality brands across Facebook and Instagram. She brings both agency and in-house experience, including years running social and digital for Brown Family Wine Group.
👉 BOOK THE META ADS WORKSHOP
28 July, Melbourne CBD, 9.30am to midday. Early bird tickets on now:
https://www.hollyformosa.com/store/p/metaadsworkshop
The workshop is for operators already running their own Facebook ads who want a sense check and some quick wins they can apply straight away. Perfect for owner operators running Facebook themselves, or marketing staff who want to sharpen up.
In this episode:
- Boosting vs Ads Manager, and why control beats convenience
- How to warm an audience before a one-off event like a wine dinner or festival
- Why your website, not Eventbrite, should catch the traffic
- The role each channel plays: Meta for discovery, email for sales, cellar door for loyalty
- What the Andromeda update means for targeting, and why creative now does the work
Chapters:
00:00 Welcome and introducing Christine
02:18 Organic vs paid, and whether boosting is ever worth it
04:25 Why bring creative into Ads Manager instead of boosting
07:51 Running a campaign for a one-off event
12:17 The biggest mistakes operators make with event ads
14:12 Selling direct, and where Meta fits with email and the cellar door
20:05 What good alcohol advertising looks like, personas and creative
22:42 The Andromeda update and letting creative do the targeting
25:38 The 28 July workshop
27:00 Quick fire questions
If you found this useful, follow The Growth Edit so you don't miss an episode.
Book the workshop: https://www.hollyformosa.com/store/p/metaadsworkshop
Website: https://www.hollyformosa.com
View all episodes
By Holly Formosa ConsultingThis week I'm joined by Christine Pietersz, paid ads strategist and founder of Seed & Story, for a practical conversation about Meta ads for food and wine businesses. We cover why boosting a post is rarely a real strategy, how to structure a campaign for a one-off event, and why your email list, not Meta, is where the actual sales happen. If you've ever run your own Facebook ads and wondered whether they did anything, this one is for you.
Christine Pietersz is a paid ads strategist and founder of Seed & Story, working with lifestyle and hospitality brands across Facebook and Instagram. She brings both agency and in-house experience, including years running social and digital for Brown Family Wine Group.
👉 BOOK THE META ADS WORKSHOP
28 July, Melbourne CBD, 9.30am to midday. Early bird tickets on now:
https://www.hollyformosa.com/store/p/metaadsworkshop
The workshop is for operators already running their own Facebook ads who want a sense check and some quick wins they can apply straight away. Perfect for owner operators running Facebook themselves, or marketing staff who want to sharpen up.
In this episode:
- Boosting vs Ads Manager, and why control beats convenience
- How to warm an audience before a one-off event like a wine dinner or festival
- Why your website, not Eventbrite, should catch the traffic
- The role each channel plays: Meta for discovery, email for sales, cellar door for loyalty
- What the Andromeda update means for targeting, and why creative now does the work
Chapters:
00:00 Welcome and introducing Christine
02:18 Organic vs paid, and whether boosting is ever worth it
04:25 Why bring creative into Ads Manager instead of boosting
07:51 Running a campaign for a one-off event
12:17 The biggest mistakes operators make with event ads
14:12 Selling direct, and where Meta fits with email and the cellar door
20:05 What good alcohol advertising looks like, personas and creative
22:42 The Andromeda update and letting creative do the targeting
25:38 The 28 July workshop
27:00 Quick fire questions
If you found this useful, follow The Growth Edit so you don't miss an episode.
Book the workshop: https://www.hollyformosa.com/store/p/metaadsworkshop
Website: https://www.hollyformosa.com