https://petfoodinsider.cpg.ai/p/probiotic-wet-diets-insect-protein-petfluencer-roi-6-data-driven-shifts-defining-2025-premium-pet

Brand⚡️Spotlight

Canivora: ⁠https://www.canivora.com/⁠

🔍 INSIGHTS & ANALYSIS

Wet vs. Dry Divide Signals Gut-Health Goldmine New survey data shows 57% of wet-food cat parents and 63% of wet-food dog owners actively seek probiotic formulas.

Source: ⁠Dry vs. wet: Examining consumer preferences⁠

Dry Feeders Balk at Bug Protein 64% of dry-food dog shoppers would avoid diets listing black soldier fly larvae first.

Source: ⁠Dry vs. wet: Examining consumer preferences⁠

‘Allergy Relief’ Labels Command 17 % Price Premium An analysis of 1,268 dry dog foods finds “allergy relief” SKUs averaging $3.89/lb; weight-management and sensitive-digestion claims also lift prices.

Source: ⁠Study: Dog owners willing to pay more for food labeled with health claims⁠

Pet-fluencers Out-Perform Humans in Ad ROI Instagram test ads featuring pets reached 18,224 users versus 17,613 for human influencers and delivered better cost efficiency.

Source: ⁠People tend to trust ‘pet-fluencers’ over human influencers⁠

Human-Grade Wellness Services Go Mainstream Pet gyms now offer treadmills, massage rooms and rehab zones, while Bark Air’s concierge flights - and even China’s first pet-only airport terminal - extend luxury care into travel.

Source: ⁠Pet wellness: How animal care is catching up with human trends⁠

Tariff Pressure Meets Pet-Supply Resilience 

Although 60% of U.S. shoppers will abandon purchases after a 10% tariff-driven hike, 33% say pet supplies remain non-negotiable.

Source: