Part 2 baby! After my inital episode on viral advertising I have rounded up the findings, tests and conclusion of my dissertation. I was actually impressed by how much research I carried out! I expected this episode to be shorter because it was a follow up however, I also struggled to get my words out on this one lol. If I still did outtakes the amount of extra material I would have had haha. The book I mentioned in the episode is called 'All About Love' by Bell Hooks.