In today's episode, we feature Amir Zwickel, Co-Founder & Chief Real Estate Officer at SHOWFIELDS. Amir describes the holistic approach to their store model, and tells the story of his new flagship store opening in Miami. 

He walks us through the new concept of "C" Commerce which contains the five C's: Convenience, Curation, Content, Community, and Connection. Listen as he shares the importance of curating an experience for consumers, providing them with a new way to discover new and local brands.